商务汉语教学应以文化因素为先导

随着全球一体化的进程以及中国的崛起,汉语势必成为国际交流的主要工作语言之一。笔者认为汉语教学的主要市场在商务汉语,而商务汉语教学应基于华人商务文化的跨文化传播,而非汉语言教学。目前我国的商务汉语教学方式是建立在120课时汉语语言学习的基础上的,笔者对此策略表示质疑。因为这种传统教学方式将学习者的注意力过多地集中在语言文法的学习之上,而非着重于由语言承载的意义交流和跨文化商务交流上。本文提出:若要实现有效的国际商贸谈判和贸易活动,了解并熟悉对方国家的传统文化尤其是商务文化是至关重要的,这种观念在商务汉语的教学中应充分予以强调。本文作者在商务汉语的教学实践与策略探索中发现:华人商务文化教学应是商务汉语教学的基础,具体而言就是只有先导入中国传统文化和华人商务文化,然后再进行汉语言的教授与学习,我们的商务汉语教学才可能更有针对性和更有成效。本文将借鉴认知心理学的相关理论概念,主要围绕语言、文化与心理认知的关系,结合中外学者的相关研究成果、著名观点和案例浅析浅析,来论证和阐述自己的商务汉语教学理念,不仅如此,论文还详尽地浅析浅析了一些自己亲身经历的商务汉语教学体验,来为未来的教学探索与创新提出自己的经验总结和策略倡议。

【Abstract】wWw.shuoshilunwen.com Globalization of Chinese language study is ever-growing. In the future, the Chinese language will be one of the main international business languages. The international market for teaching Chinese should be focused on business, and the techniques of teaching Chinese for business should be based on cultural factors. Currently, the main method of teaching Chinese for international business is based on the learner acquiring more than one hundred and twenty hours of Chinese language study; although, there is doubt regarding the effectiveness of this method. To achieve meaningful communication in an international business process, it is very important for the language learner to he a full knowledge or a strong familiarity with the foreign culture’s background, along with an insight into the target country’s business world. To put these factors into practice will greatly benefit teaching Chinese for international business. After years of practical research in the field of teaching Chinese, to businesen and foreigners who wish to do business in China, the best method of teaching Chinese for business will depend upon the learner requiring this sequence of skills. The primary focus should be on a deeper understanding of the Chinese culture. The second important feature to address is the knowledge of the Chinese world of economics. The last pressing factor is the in-depth study of the Chinese language. Examples in a case study here will illustrate that these conclusions are justified, and all the cases are included are from direct experience on teaching Chinese for use in international business.

【关键词】 商务汉语;文化教学;跨文化交流;
【Key words】 Chinese for business;Chinese culture teaching;cross-culture communication;

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