太平人寿个险竞争战略

【Abstract】wWw.shuoshilunwen.com The modern insurance business has already accompanied the human race for more than 300 years. The insurance business has been supporting the global financial system together with banking and securities business more and more. In recent years, the insurance company has been occupying about 30 to 50 seats in the FORTUNE 500 all the time, indicating its powerful industry status.Individual life insurance marketing is the most effective method as life insurance sale. In the world it has more than 100 years of history. MDRT (Million Dollar Round Table) was established in 1927 for the supreme honor of life insurance agent. The life insurance agent system in China mainland has a history of 18 years so far since its beginning in 1992. The sales of most all and medium life insurance company is less than 10,000 people, except the top 10 companies, such as China Life, which exceeds 50,000 people. How to build up effective agent team would become the key factor which will restrict life insurance company to development continuously.This report systematically analyses the living environment of all and medium life insurance company in current Chinese market environment, regarding the experience of success and failure, gain and loss over the past eight years of resume business of Taiping Life Insurance as the case. The author also discusses how to make the competitive strategy of individual life insurance company, starting with value and significance of the individual life insurance, the long-term development of life insurance company based on the agent team, and then put forward the main points of strategic development and implementation.