经济全球化背景下中国企业文化建设

【Abstract】wWw.shuoshilunwen.com The present era of economic globalization as a trend, is affecting the world economic development, most of the world countries are involved, China is no exception. Economic globalization is based on science and technology, in particular the rapid development of information technology, multinational corporations as the carrier, the factor of production and other resources on a global scale optimization, such as production, investment, trade and finance activities and so on.. Economic globalization’s essence is capitali contradiction expansion globally manifests with the centrali, is take the developed country as the leading economic integration, therefore the developing country participate economic globalization is somewhat passive. The economic globalization has a very tremendous influence to our country’s national interests: After our country joins World Trade Organization, in a more equitable and mutually beneficial interaction environment to develop, more daring“go out”, so that to strengthened our country’s national pride.Corporate culture is like a business "invisible hand", affecting the development of enterprises. As the market economic system establishment, the further development of reform and opening up, most enterprises he established their own corporate culture, but the existing corporate culture he many shortcomings, especially in the context of economic globalization, faced not only opportunities, but also suffered the impact of economic globalization. Economic globalization’s arrival, is advantageous in our country enterprise uses the international domestic two markets, two resources; Is advantageous in profits from the overseas enterprise’s vanguard technology, the managerial experience; may also use opposite party resources superiority, the technical superiority, the brand channel superiority. At the same time, the economic globalization to our country’s enterprise community responsibility, talented person control system, enterprise personnel quality, staff sense of responsibility and team spirit has brought the challenge. In this paper ,a comprehensive analysis of inductive methods and logic of our corporate culture in the context of economic globaliztion, put forward how to build their own point of view. When our country enterprise culture construction should strengthen the enterprise community responsibility, the enterprise staffs sets up the science the enterprise culture manner, raises the good team and the team spirit, improves the staff quality, Our country enterprise should study foreign enterprise’s advanced experience, increases the innovation dynamics, constructs diligently suits our country national condition, can manifest the enterprise individuality, belongs to oneself enterprise’s enterprise culture.