【Abstract】wWw.shuoshilunwen.com In this paper, how to reinforce the legal protection for consumers in financial service has been considered as one of the most significant issues for the government to cope with the financial crisis in the future. Due to the economic depression which was caused by the subprime crisis in the world, firstly, it is crucial to identify the comparison between the financial consumer and normal consumer. It will assist the government obverse the diverse consumer’s behior to reveal the particularity of the financial consumer’s behior, as well as seek the reasons of specific legal protection for this group of people. Secondly, the present status of legal protection for financial customers in China will be profound discussed. Through evaluation of the different modes of financial consumer’s protection in legal part from other countries, a goal to construct the fundamental laws as well as the principia in China should be achieved to ensure the further polices will be executed more efficient. Finally, building the unified institutions that are endowed the greater independence and the right of supervise. In this case, the information disclosing system will be more standardized, the rights of financial consumer will be more perfectly protected at the same time.
【关键词】 金融消费;知情权;公平交易;隐私权;法律保护;【Key words】 Financial consumption;right;fair trade;privacy and the protection of the law;