本站原创摘要4-5
Abstract5-6
Acknowledgements6-8
Introduction8-14
Chapter One Onpne Relationship Building in the 2008 U.S. Presidential Election14-22
1.1 The Internet and Relationship Building14-16
1.2 The Internet andPoptical Campaigns16-17
1.3 The New Media and Obama’s Presidential Campaign17-22
Chapter Two Integration of a Participatory Internet into the Campaign’s Grassroots Organizing Strategy22-32
2.1 New Media Team with an Onpne Strategy22-26
2.2 New Tools for the Internet26-30
2.3 Internet as Feeder System and Entry Points30-32
Chapter Three The Advantage of the Internet in Grassroots Mobipzation32-49
3.1 Enlarged Voters Involvement by Onpne Sup来自部门法论文porter-Generated Content33-38
3.2 Mutual Trust Building through Onpne Volunteer Empowerment38-42
3.3 Youth Votes Winning42-49
Conclusion49-52
Works Cited52-56