网上药店可行性与其复合式营销模式

【Abstract】wWw.shuoshilunwen.com Since the reform and opening up policy, China has been obtaining the economic development of world attention. China’ s pharmaceutical industry has grown rapidly; the pharmaceutical market has shown a good trend of development. With economic development, people’ s health and medical services put a higher demand, but also to medical production and circulation enterprises to provide unprecedented opportunities for development. At the same time, the medical system reform and the increasingly fierce market competition, enterprises are facing tremendous challenges.Pharmaceutical Marketing is the key to succesul management of one of the factors. The traditional mode of marketing drugs has various defects. Thus, in the development of information and network technology market-oriented economy of today, enterprise information used to promote enterprise traditional marketing model changes and innovations he become enterprises to upgrade and maintain the enterprise’ s core competitiveness of the important means.Based on analysis of the characteristics of pharmaceutical marketing, we elaborated on China’s pharmaceutical marketing status and its market opportunity to make a preliminary judgment that the marketing of traditional medicines mode change and the need for innovation. Internal medicine with the development of e-commerce, online pharmacies offer of enterprises on the basis of feasibility, noting that pharmaceutical companies marketing the direction of the development model - online pharmacies compound marketing mode and use the transaction cost theory proved that the mode of existence and the reality of the Scientific. At the same time explore the complex marketing mode of marketing strategy. Finally, as an example of a business will be online pharmacies and its mode of marketing model used in the enterprise. The ultimate aim is to improve the pharmaceutical enterprises in the global economy, the continuing breakdown of market demand, technology-driven environment of the marketing ability. The topic of academic significance is enriched and improved for the pharmaceutical enterprises in the marketing mode, aimed at the broad application of the model to "improve the efficiency of drug sales, lower marketing costs and increase customer value, upgrade and maintain the enterprise’s core competitiveness" , the purpose.