区域扩张和业态选择对上市零售企业绩效影响

【Abstract】wWw.shuoshilunwen.com The development of retail business mainly in branch expansion and the type of operation’s innovation. Select the appropriate branch expansion strategies and business conditions can greatly enhance the business performance, and promote rapid development and expansion of the retail business. So stick to the local retail business or cross-regional expansion, choose what kind of type of operation is increasingly becoming a topic of concern industry in theory and practice.The objective of Enterprises to choose what kind of regional development strategies and format portfolio strategy is to improve business performance. This article from the business perspective of an integrated business performance to our 47 listed retail companies 3 years of data for the study sample, from the market position, financial performance, human resource situation of the three angles,13 indicators were selected using the sample enterprises 3 erage annual data by principal component analysis to calculate the weight percentage of each index, and finally were calculated 3 years of listed retailers comprehensive performance scores. Through the significance test and variance analysis, see our listed retail business performance of the composite score as the dependent variable, the regional expansion strategies and formats strategy as independent variables.respectively, show the regional expansion and cross-regional expansion, the single The formation and multiple Yetai and different format portfolio of regional expansion and strategic impact on business performance if there are significant differences. Eventually through this method to get my conclusion, then this conclusion was the result of research and put forward their own interpretation of the reasonable suggestions.This study concluded that:there are significant performance differences in Regional expansion and cross-regional development in business performance. It is not obvious in business performance of which single type operation or multi-type of operation. Different strategies for regional development and format portfolio performance comprehensive management in the enterprise there are significant differences. Meanwhile the paper also listed retail enterprises in China and retail format choice in the regional development with regard to some of the features: Expansion of cross-regional business performance generally better than the region’s businesses; Store is the important type of operation in listed retail enterprises; Combination of multiple formats listed retail enterprises increasingly become widely used formats strategy; Blind development of the type of operation is common phenomenon in our business. In the mix of regional development and retail format choice, through in-depth analysis of excellent performance enterprise, This article points out, whether the region or the cross-regional development, retail enterprises must train their main type of operation, Especially for the implementation of the development of multiple formats, To create the type of operation which is a sense of focus, comprehensive and effective.Finally, put forward my own advice:whether regional or cross-regional business must strengthen the sense of their own local; accurately locate their target market,choice the suitable type of operation; Development of the region and formats in the choice of the mode of operation should focus on chain; I hope this text can provide a reference and the reference value to related companies in the regional expansion and the selection of type of operation.